Massage treatment addresses the “whole person” by immediate contact that makes a form of empowerment of the person unlike any other health care modality. It’s a natural, powerful and drugless treatment to enhance, restore and maintain a healthy state within the body, with minimal negative effects. No additional modality or practitioner has an extensive “hands on” approach which may be viewed more clearly, than massage treatment. Other careers have a narrow perspective of the individual, with regard to this holistic design and time together with the individual, providing the Massage Therapy Toronto profession, the best hands-on care available in the health care health care program. Nevertheless it appears the customer and the insurance company has a narrow restricted view of this profession. Price is a driving element for the majority of customers particularly when the person has to pay out-of-pocket expenses which are limited or not covered by insurance. Worth is related to many, by price. One must think about the application and use of this opportunity to further qualify value. Worth for a while, not merely price has to be re-evaluated from the health care system.